—SŪCO
A Fresh New Brand for Fresh New Juice Bar
Dr. Johnson and his wife Daisha had recently developed their new orthodontic office in South Salem, Oregon and were excited to open up a juice bar and cafe below their practice.
01
BRAND STORY
They wanted a brand and mark that matched their clean, minimalist parent brand upstairs, the caliber of a big brand like the Jamba Juice across the street, and the need for a new, healthy fast-casual spot in the neighborhood.
02
THE LOGO
03
DESIGN ELEMENTS
04
BRAND VOICE
05
BRAND ACTIVATION
