—ART OF ALCHEMY SALON

A Modern Take on an Ancient Art

About to go out on her own and open a co-op hair salon in Chicago, Lindsey reached out for a brand that reflected her creative spirit as well as the caliber of her stylists, services and high-end salon experience.

 

01

BRAND STORY

The Art of Alchemy salon is a collaborative space to transform body, mind and spirit. Inspired by art, nature, life and the creative spirit, the brand is a modern take on an ancient art.

 

02

LOGO

To craft the logo, we looked to ancient alchemical symbols of transformation to create a unique monogram that connects to alchemy (the salon’s namesake) but also Lindsey’s vision—to create a space that transforms mind, body and spirit.

 
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03

DESIGN ELEMENTS

From texture to type, color and photography all of the elements reflect the brand’s dichotomy: nature/science, metal/organic, art/intellect.

 
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04

BRAND VOICE

The brand tells stories of transformation and beauty through a creative voice that is light and ethereal.

05

BRAND ACTIVATION

We carried the brands creative culture and minimalist vibe into all of Lindsey’s materials. From business cards that brought back the imagery of the nature’s elements through variable printing to her website, gift certificates and salon decor.

 

“I thought I just needed a logo to launch my business, but Ashley helped me realize an even bigger vision for my salon. Working with her gave me the confidence and clarity I needed to attract the right clients and compete in a competitive market here in Chicago.”

—LINDSEY VECCHIONE

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