A brand is so much more than a logo.
It’s a relationship.
A relationship between design elements—
Like color, type, imagery, words, sound and motion—all working together to tell a cohesive and meaningful story that articulates all that makes you unique.
A relationship between you and your customers—
Think of a brand like a person. The same qualities that build a strong relationship between people, make for a strong brand—attraction (something has to draw you in), compatibility (something has to connect with you on a deeper level) and trust (what you do has to match what you say and do—consistently and over time).
And just as a person’s name can’t tell you everything about who they are, a logo is just the tiniest part of a brand. Sure, it’s the first thing you see (just like a name is the first thing you learn about a person). But there are so many more dimensions to a person, just as there for a brand.
That’s why every brand I create includes 5 core elements:
00
Brand Vision
A 90-min deep-dive into your brand's strategy to uncover your unique story and discover how to position your brand in the world.
01
Brand Story
Defining all that we uncovered in the discovery phase and articulating the story that will inform your design decisions.
02
Logo
A logo as unique as you. Delivered in all the formats you will need: primary, secondary and EPS, PNG, JPG file types.
03
Design Elements
All the things: from color to fonts, icons, imagery and pattern.
04
Brand Voice
Messaging ideas that connect with your customers and your brand.
05
Brand Activation
Mock-ups of future branded materials to help you envision your brand in the real-world.
