—REVISE+REFINE
A Modern Rebrand for a Minimalist Organizer
Chelsea reached out because she wanted her brand to have more of a voice and reflect her minimalist style while also differentiating her process amidst the growing pinterest-worthy culture around organization.
01
BRAND STORY
The Revise + Refine brand builds on the simplicity of its name and method to create an iconic identity for Chelsea.
02
THE LOGO
The logo takes Chelsea's three-part method for organization to create a logoicon and monogram that can serve as a symbol and system for her unique approach to organization.
03
DESIGN ELEMENTS
The color palette is earthy, modern and minimal to create a clean, airy presence while giving Chelsea flexibility to expand her palette and create unique combinations.
Using the three-line motif from the logo, we created unique icons for her instagram highlight icons and branded pieces.
04
BRAND VOICE
Our work articulating and visualizing Chelsea's voice in a crowded market was particularly important for her brand. We put the visual system we created with the logo to work and created carousels and storytelling templates so that she could solidify her unique approach in the minds of her current and prospective clients.
05
BRAND ACTIVATION
As a service-provider, activating her brand meant mapping out her client's journey and experience to find opportunities to create meaningful branded moments. We looked at ways to do this mostly digitally (so not to create more clutter for her clients) with digital gifts and branded email templates to help her build a lasting relationship before, during and after their service.
"Ash has transformed my brand and my business. Not only is her design and branding work outstanding, but she also goes above and beyond when it comes to client service. Ash helped me gain clarity about my brand, refine my customer journey and gain confidence in my business. She also provided me with the tools and resources to implement my new branding across my content and platforms. I can’t recommend her enough!"
—CHELSEA TSUCHIDA
Professional Organizer, Honolulu, Hawaii