—KUMALMA

Bringing New Light to a Scentimental Candle Brand


After losing a loved one, Jaimie Lynn found comfort in curating scented candles that were a bright light during a dark time. She poured her heart into hand-poured fragrances that reminded her of her mom, the pan de sal and morning coffee from her childhood and Kumalma (which means to calm down in Tagalog), was born.

01

BRAND STORY

Kumalma is a Filipina-founded small-batch, wood-wick soy candle company helping people light up memories and find calm in a chaotic world.

02

THE LOGO

 

 

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03

DESIGN ELEMENTS

 

 
 

 

 
 

 

04

BRAND VOICE

05

BRAND ACTIVATION

 
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"I wholeheartedly trusted Ashley with my branding after our first meeting! I knew I wanted a brand designer that took your story/meaning and ran with it. Ashley is extremely talented and understanding. I'm so glad we crossed paths, I highly recommend her. 10/10 would hire her again."

—JAIMIE LYNN QUANT
Founder, Kumalma

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