—EGG DRIP
Brand New Drip
We teamed up with the couple behind Egg Drip, a beloved Nashville breakfast spot known for their premium egg Toasts. They had the food and the following—but their brand wasn’t quite living up to the flavor.
01
BRAND STORY
Egg Drip had the flavor, the following, and the story—our job was to build a brand that finally told it: one rooted in culture, where art meets appetite, and dripping with personality.
02
THE LOGO
The logo keeps it simple and instantly recognizable. We built on the brand equity Egg Drip had already earned, refining their iconic logoicon and pairing it with custom type that eventually became a full, proprietary Egg Drip font. It’s clean, confident, and made to drip across everything from packaging to merch.
03
BRAND ELEMENTS
From quirky icons to bold illustrations and a lovable brand mascot, we packed the visual identity with personality—giving Egg Drip a distinct vibe that’s as fun and flavorful as the food.
04
BRAND VOICE
05
BRAND ACTIVATION
