—TRY + TRIUMPH FITNESS
A Personal Brand for a Personal Trainer
Having been a fitness coach for nearly two decades, Samuel Hudson reached out for a rebrand that would better reflect his experience and personality.
At the core of Sam’s approach is a holistic three-part approach anchored around fitness, nutrition and recovery.
01
BRAND STORY
02
THE LOGO
At the core of Sam’s approach is a holistic three-part approach anchored around fitness, nutrition and recovery. And so, the monogram created is appropriately nested in a triangle while also being a flexible icon that will easily work and scale across apparel, socials and in future fitness studios.
03
DESIGN ELEMENTS
04
BRAND VOICE
05
BRAND ACTIVATION
“I love the new mark and can't wait to use this to take my business to the next level."
—Samuel Hudson
West Palm Beach, FL