—ENVIVO WELLNESS
A Major Transformation for a Massage Therapist
Jen's rebrand is truly a story of transformation. She had spent the last decade building her name as one of the go-to massage therapists for elite athletes, including the Chicago Bears.
Ready to expand, she reached out for a rebrand that resulted in a new name— from Mobile Health & Wellness to Envivo Wellness which means "to live," as Jen's integrated approach helps her clients live better lives free from pain and injury.
01
BRAND STORY
To bring this new brand and name to life, we needed to tell the story of what it means to live better— and with the ease, simplicity and freshness of a more modern brand and message.
02
THE LOGO
The logo is a modern mark that uses a plus sign to represent Jen's integrated approach and the many services and modalities that she offers. The icon's anatomy is also a nod to the body which Jen works on and its pathways and muscular connections.
03
DESIGN ELEMENTS
The word VIVO in the new name means to LIVE. Noticing that both words were four letters in length, we created a unique pattern that would help explain and reinforce the new name and meaning but also connect to the linework of the logo that represents the pathways of the body that Jen and her team work on. We also brought this same linework into custom icons for each of her specialized service offerings.
04
BRAND VOICE
Messaging was particularly critical in Jen's rebrand as there was a lot of storytelling to be done around the new name.
Starting with the tagline "LIVE BETTER" and foundational messaging for the website, as well as ideas for micro-content that could play on the "LIVE" in our name and mission. This included a "live better" newsletter and "rules to live by" which were positive, inspirational instagram posts that encouraged self-care and promoted wellness.
05
BRAND ACTIVATION
"Ash was great through the entire process of my rebrand. She was creative, professional and personable. She really listened to every detail of my business and created my perfect brand that I couldn't quite put into words myself. I would highly recommend small business owners to definitely invest in Ash's services!"
—JEN EVOLA