—SHOP NOTES

Alex and her mom Sandy have been creating their own solopreneur success since the early 90’s—making their signature millefiori beaded jewelry from their basement, eventually opening a brick and mortar shop right outside Chicago before transitioning to a fully e-commerce business model in the last decade.

From their basement beginnings to becoming e-commerce queens, these ladies have learned a thing or two about how to persevere, pivot and pave their own way in the pursuit of their passions.

In this episode, Alex shares the hard-won lessons she’s learned along the way, the three biggest challenges to starting an online shop and we discuss the pros and cons of Squarespace vs. Shopify.