—THE HEALTHY GUT CLUB
A New Look for a New Take on Gut Health
Cecilia had been making a name for herself in the health and wellness space as a trainer, nutritionist and social media influencer. But she had outgrown her personal Sculpted by C brand and was ready for a new name and new look that could take her business from personal to polished.
01
BRAND STORY
The Healthy Gut Club brand is a bold, bright take on personal wellness with a next generation team of “not-your-mom’s” nutritionists geared toward the mindful millennial.
02
THE LOGO
The logo is based on a simple idea that a happy gut is a healthy one. The minimalist monogram has a subtle nod to the shape of the gut with the loop of the “g” which arches across to form a smile.
03
DESIGN ELEMENTS
Custom icons unique to gut health, emojis and stylized patterns create a rich visual system.
04
BRAND VOICE
05
BRAND ACTIVATION
“Deciding to work with Ashley has been one of the best decisions I've ever made for my business. Not only did she nail my vision for the rebrand and company website, but she was able to see areas in my business that I could improve and elevate as well. Thanks to Ashley, my business finally has the aesthetic I've been seeking. It feels very me, which is exactly what I wanted. Ashley is clearly tremendously talented at what she does but what truly sets her apart from the other companies I was considering working with is her personality and work ethic. With Ashley, I didn't feel like just another number. She has the ability to make you feel as though your project is the most important task on her to do list day in and day out. Extreme attention to detail mixed with genuine care and compassion is what you will receive when working with Ashley. Moving forward, she will be my go-to person for all things branding! You really can't go wrong if you decide to work with Ashley. Thank you for going above and beyond for The Healthy Gut Club! You rock!”
—CECILIA BLANCO
Founder, The Healthy Gut Club